Direct Mail, Tri-Fold Brochure

This marketing brochure was created for a promotion of a summer arts program.

The main goal was to take the much larger,multi-page text-heavy document used previously and create from that an exciting, streamlined piece that would appeal both children and their parents.

Part of a major re-branding effort, this brochure presented for the first time a new logo which we created for this program. The final piece was a full-color, glossy tri-fold that was inexpensive to print and very effective at explaining the program.

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Brighton Summer Arts Brochure (549 KB)

Direct Mail, Tri-fold Brochure

This marketing brochure was created for Pittsford Musicals, Inc., for their production of Fiddler on the Roof. This brochure was designed as part of a larger promotion.

The main goal of this design was to promote the upcoming production and encourage donations to its Patron of the Arts program. While format of the brochure was based on previous seasons' layouts, we added small touches such as background gradients and small icons and illustrations.

This spot-color design was printed on recycled paper and had an earthy texture.

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Fiddler on the Roof brochure (1.5 MB)

Informational Gate-fold Brochure

This curriculum brochure was designed for a primary school to educate parents about the academic program that their child would experience as they progressed from kindergarten through second grade.

We chose an an A.A. Milne-style that communicated the warmth and support of the school's program and used the metaphor of a "butterfly path" which leads the reader through the different subjects taught. A pen and ink illustration style complements the simple spot-color, gate-fold design.

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Kindergarten Brochure (2 MB)
First Grade Brochure (573 KB)
Second Grade Brochure (2.2 MB)